Skip Navigation



International Journal of Public Opinion Research Advance Access published online on April 11, 2007
International Journal of Public Opinion Research, doi:10.1093/ijpor/edm003
This Article
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
19/2/221    most recent
edm003v1
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Google Scholar
Right arrow Articles by Min, Y.
Right arrow Articles by Evatt, D.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

© The Author 2007. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.

Using a Split-ballot Survey to Explore the Robustness of the ‘MIP’ Question in Agenda-setting Research: a Methodological Study

Young Min, Salma I. Ghanem and Dixie Evatt

Address correspondence to Young Min, School of Journalism & Mass Communication, Korea University, Anam-dong, Seoul, 136-701 Korea, youngmin12{at}hotmail.com

Three aspects of the ‘most important problem’ question used in agenda-setting research to measure issue salience among the public were examined. A split-ballot design in a state-wide survey compared versions of the public agenda with a social frame of reference versus a personal frame of reference, versions using the traditional term ‘problem’ versus ‘issue’, and the effects of question order. High correlations were found in all three sets of comparisons.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?


This article has been cited by other articles:


Home page
 Int J Public Opin ResHome page
J. Matthes
Need for Orientation as a Predictor of Agenda-Setting Effects: Causal Evidence from a Two-Wave Panel Study
Int. J. Public Opin. Res., December 1, 2008; 20(4): 440 - 453.
[Abstract] [Full Text] [PDF]


Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.