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International Journal of Public Opinion Research Advance Access first published online on March 13, 2006
This version published online on April 13, 2006

International Journal of Public Opinion Research, doi:10.1093/ijpor/edl003
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© The Author 2006. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved
Received July 18, 2005
Revised December 2, 2005

Article

Deference to Scientific Authority Among a Low Information Public: Understanding U.S. Opinion on Agricultural Biotechnology

Dominique Brossard 1 * and Matthew C. Nisbet 2

1 School of Journalism and Mass Communication, University of Wisconsin-Madison, 821 University Avenue, Madison, WI 53706, USA
2 Matthew C. Nisbet (Ph.D., Cornell University) is assistant professor in the School of Communication at American University

* To whom correspondence should be addressed.
Dominique Brossard, E-mail: dbrossard{at}wisc.edu


   Abstract

This study uses the contemporary debate over agricultural biotechnology to conceptualize a theoretical model that can be used to explain how citizens reach judgments across a range of science and technology controversies. We report findings from a mail survey of New York State residents that depicts a ‘low information’ public relying heavily on heuristics such as value predispositions, trust, and schema to form an opinion about agricultural biotechnology. Science knowledge does play a modest role, with the news media serving as an important source of informal learning. Contrary to expectations and past research, we do not find any direct effects for news attention on support for agricultural biotechnology. Deference to scientific authority is a central value predisposition shaping support for agricultural biotechnology. Positively correlated with education, deference to scientific authority is the strongest influence on support for agricultural biotechnology in our model. Part of the variable’s influence is direct, but part of it is also indirect, as deference to scientific authority is a key predictor of both trust in the sponsors of biotechnology and generalized reservations about the impacts of science.


This original version of this article was incorrect. In Table 2, column 1 for ‘fewer reservations about impacts of science’ it should have read -, 0.05, 0.05. Also in Table 2 all the headers were misaligned and have since had to be moved to the right. In Table 3, column 8 should be deleted. The correspondence address has also been addded. The Nisbet & Huge reference has also been updated.


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