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International Journal of Public Opinion Research Advance Access published online on September 16, 2005
International Journal of Public Opinion Research, doi:10.1093/ijpor/edh103
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International Journal of Public Opinion Research © The Author 2005. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.
Received May 11, 2005

Research Note

Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls

Zhongdang Pan 1*, Joseph L. Abisaid 2, Hye-Jin Paek 3, Ye Sun 2, and Debra Houden 2

1 Professor in the Department of Communication Arts at the University of Wisconsin-Madison
2 Graduate student in the Department of Communication Arts at the University of Wisconsin-Madison
3 Assistant professor in the Department of Advertising and Public Relations at the University of Georgia

* To whom correspondence should be addressed.
Zhongdang Pan, E-mail: zhongdangpan{at}wisc.edu



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