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International Journal of Public Opinion Research Advance Access originally published online on May 3, 2008
International Journal of Public Opinion Research 2008 20(2):250-257; doi:10.1093/ijpor/edn020
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© The Author 2008. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.

The ‘Global @Dvisor Survey’®: A New Tool for the Comparative Study of Elite Opinion

Robert M. Worcester

Address correspondence to Sir Robert Worcester, Ipsos MORI, 79-81 Borough Road, Southwark, London, SE1 1FY, England, E-mail: rmworcester@yahoo.com

The first 150 words of the full text of this article appear below.

There are many ways to evaluate public opinion. There is the opinion of the public, measured by opinion polls taken among a representative sample of a defined population, such as the adult population of Brazil, local residents of Cairo, students at the University of Kent, workers in a Heinz factory, hospital patients, farmers or any other group which can be identified by a collective noun. All are valid, if properly sampled, and can be taken to represent ‘public opinion’ as I have defined it, at the time the survey was taken. I define ‘public opinion’ as the ‘collective view of a defined population.’

There are also many ways to interpret public opinion. In the broader context, by means of surveys. In other ways, by the way people act and react, by representations to policy makers and to the media, by affirmative action, by civil disobedience, by street demonstrations and by . . . [Full Text of this Article]


   ATTITUDES TO NATIONAL INSTITUTIONS
 

   ATTITUDES TO THE FUTURE OF THEIR COUNTRY
 

   TECHNICAL NOTE
 

   APPENDIX
 
IPSOS GROUP GLOBAL @DVISOR® STUDY FULL QUESTION WORDING

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