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International Journal of Public Opinion Research 2008 20(1):121-124; doi:10.1093/ijpor/edn011
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© The Author 2008. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.

Recent Articles in the Field of Public Opinion Research

Compiled by Roger Mortimore

Ipsos MORI

The first 150 words of the full text of this article appear below.

In this section the International Journal of Public Opinion Research reviews articles that have recently been published in peer-refereed journals and which broadly relate to the field of public opinion. The intention is not to give an exhaustive overview of a given study but rather to alert our readers to interesting ideas and research in our field.


   Albaum, Gerald, Roster, Catherine, Yu, Julie H, and Rogers, Robert D. (2007). Simple rating scale formats: Exploring extreme response. International Journal of Market Research, 49, 633–650.
 
Albaum et al. compare the effects of using two alternative formats of a simple rating scale, one combining direction and intensity in a single scale (for example, running from very effective to very ineffective), the other using a two-stage question in which respondents are asked first about direction (effective or ineffective) and then about intensity (very or somewhat). The questions relate to attitudes towards the performance of a major American charitable organization, and the survey includes data collected both by post and by the Internet, so as to indicate whether survey mode makes . . . [Full Text of this Article]


   Jackob, Nikolaus. (2007). Cicero and the opinion of the people: The nature, role and power of public opinion in the late Roman republic. Journal of Elections, Public Opinion and Parties, 17, 293–311.
 

   Johns, Robert and Shephard, Mark. (2007). Gender, candidate image and electoral preference. British Journal of Politics and International Relations, 9, 434–460.
 

   Kurzer, Paulette and Cooper, Alice. (2007). What's for dinner? European farming and food traditions confront American biotechnology. Comparative Political Studies, 40, 1035–1058.
 

   Patty, John W. (2007). Incommensurability and issue voting. Journal of Theoretical Politics, 19, 115–131.
 

   Pierson, Paul. (2007). The costs of marginalization: Qualitative methods in the study of American Politics. Comparative Political Studies, 40, 145–169.
 

   Steenbergen, Marco R., Edwards, Erica E., and de Vries, Catherine E. (2007). Who's cueing whom? Mass–elite linkages and the future of European integration. European Union Politics, 8, 13–35.
 

   Stroud, Natalie Jomini and Kenski, Kate. (2007). From agenda setting to refusal setting: Survey nonresponse as a function of media coverage across the 2004 election cycle. Public Opinion Quarterly, 71, 539–559.
 

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