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International Journal of Public Opinion Research Advance Access originally published online on April 11, 2007
International Journal of Public Opinion Research 2007 19(2):221-236; doi:10.1093/ijpor/edm003
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© The Author 2007. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.

Using A Split-ballot Survey to Explore the Robustness of the ‘MIP’ Question in Agenda-Setting Research: A Methodological Study

Young Min, Salma I. Ghanem and Dixie Evatt

Address correspondence to Young Min, School of Journalism & Mass Communication, Korea University, Anam-dong, Seoul, 136-701 Korea, youngmin12{at}hotmail.com

Three aspects of the ‘most important problem’ question used in agenda-setting research to measure issue salience among the public were examined. A split-ballot design in a state-wide survey compared versions of the public agenda with a social frame of reference versus a personal frame of reference, versions using the traditional term ‘problem’ versus ‘issue’, and the effects of question order. High correlations between the different versions were found in all three sets of comparisons.


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