International Journal of Public Opinion Research Advance Access originally published online on February 4, 2008
International Journal of Public Opinion Research 2008 20(1):90-99; doi:10.1093/ijpor/edm030
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© The Author 2008. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.
Political Comedy Shows and Public Participation in Politics
Address correspondence to Xiaoxia Cao, Doctoral student, Annenberg School for Communication, 3620 Walnut Street, Philadelphia, PA 19104-6220, USA, E-mail: xcao@asc.upenn.edu
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... the ascension of [Jon] Stewart and The Daily Show into the public eye is no laughing matter ... Stewart's daily dose of political parody characterized by asinine alliteration leads to a holier than thou attitude toward our national leaders. People who possess the wit, intelligence, and self-awareness of viewers of The Daily Show would never choose to enter the political fray full of buffoons and idiots. (Kalin, 2006, p. A19)
A growing body of scholarly literature examines the implications of entertainment-oriented soft news television programs for democratic politics. Much of this research suggests that exposure to such programs can, under certain conditions, influence public attention to politics (Baum, 2002), public knowledge about politics (Baum, 2003; Prior, 2003), public opinion (Baum, 2003; Young, 2004b; Moy, Xenos, & Hess, 2006), and political participation (Moy, Xenos, & Hess, 2005). Drawing on this literature, several
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