© The Author 2007. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.
Gertrude J. Robinson (2005). Gender, Journalism, and Equity. Canadian, U.S., and European Perspectives
Assistant Professor in Communication
University of Mainz
Germany
Gertrude J. Robinson (2005). Gender, Journalism, and Equity. Canadian, U.S., and European Perspectives. Cesskill, NJ: Hampton Press, 241 pp., ISBN 1-57273-613-5.
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Gertrude J. Robinson's latest book Gender, Journalism, and Equity deserves to be reviewed in this journal for several reasons: First, the book is relevant for survey research: It has an international comparative perspective and documents findings of several journalist surveys in Canada, the USA, and Europe. It is primarily based on Robinson's own surveys of Canadian journalists in the 1970s and 1990s, which are interesting because of their complex multistep sampling procedure and inspiring questionnaire design combining question models adapted from other journalist surveys as well as newly developed models. Second, the book is relevant for public opinion research because of the important role journalists have in the process of public opinion formation: On the one hand, they participate in constructing and framing the public issues agenda. On the other hand, their selection of issues as well as the way they describe events stylistically and give meaning to them is