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International Journal of Public Opinion Research Advance Access originally published online on May 12, 2006
International Journal of Public Opinion Research 2007 19(1):89-96; doi:10.1093/ijpor/edl014
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© The Author 2006. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.

Testing Visual Signals in Representative Surveys in Combination with Media Content Analyses of the 2002 German Federal Election Campaign

Thomas Petersen and Olaf Jandura

Address correspondence to Dr. Thomas Petersen, Institut für Demoskopie Allensbach, 78472 Allensbach, Germany, e-mail: tpetersen@ifd-allensbach.de

The first 150 words of the full text of this article appear below.

This research note follows up on the article, ‘Testing Visual Signals in Representative Surveys’ (Petersen, 2005), which described a new research concept that combines survey research and quantitative media content analysis in an attempt to define individual elements or ‘signals’ in visual news coverage and to quantitatively gauge the strength of their effect, ultimately allowing these signals to be incorporated in applied quantitative media effects research. Via a number of similarly designed individual studies, the approach aims, in the long run, to provide an overview or create a ‘map,’ so to speak, of the effect of various visual signals and their relative strength—a map that could someday enable us to meet the challenge already outlined by Harold Lasswell in 1942, that is to find a way to compare the strength of the effect exerted by an illustration included in media reporting, depending on its content and ‘signal value,’ with . . . [Full Text of this Article]


   MEASURING THE EFFECT OF HEAD POSITION
 

   CODING HEAD POSITION IN MEDIA CONTENT
 

   TRACING THE EFFECT IN THE FIELD
 
SEPARATING TEXT AND PICTURES
EFFECT OF PICTURES ON STOIBER's IMAGE

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