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International Journal of Public Opinion Research Advance Access originally published online on September 7, 2006
International Journal of Public Opinion Research 2007 19(1):112-121; doi:10.1093/ijpor/edl022
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© The Author 2006. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.

The Effects of Incentives, Interview Length, and Interviewer Characteristics on Response Rates in a CATI-Study

Kasper M. Hansen

Address correspondence to Kasper M. Hansen, University of Copenhagen, Department of Political Science, Øster Farimagsgade 5, 1353 Copenhagen K, Denmark, e-mail: kmh@ifs.ku.dk

The first 150 words of the full text of this article appear below.

Through an experimental study, this research note analyses the effect of incentives, announced interview length, and interviewer characteristics on response rates in a CATI-study. Survey response rates are declining throughout the developed world (De Leeuw & De Heer, 2002). A public weary of having their dinner interrupted by an increasing number of polling agencies and media-conducted surveys (not to mention other types of commercial calls) has increased refusal rates. This development is partly aggravated by the fact that more and more people increasingly rely on cell phones and unlisted numbers, which are not included in survey samples unless Random Digit Dialing (RDD) is used. Furthermore, together with the increasing number of polls conducted in recent years, there has been an increasingly louder public debate calling for a ban on polls in the weeks prior to elections (e.g. Schultz-Jørgensen, 2005; Ullerup, 2005). This public critique of commercial polling might also have . . . [Full Text of this Article]


   METHOD
 

   THE EFFECT OF INCENTIVES, INTERVIEW LENGTH, AND INTERVIEWER EFFECT
 
INCENTIVES AND LENGTH
INTERVIEWER EFFECTS

   CONCLUSION
 

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