International Journal of Public Opinion Research 13:398-418 (2001)
© 2001 World Association for Public Opinion Research
Mediated Reality Bites: Comparing Direct and Indirect Experience as Sources of Perceptions Across Two Communities in China
The Department of Journalism at Hong Kong Baptist University. guo{at}hkbu.edu.hk
The Department of English and Communication at City University of Hong Kong
The Department of English and Communication at the University of Macau
Integrating the cultivation and impersonal impact approaches, this research assessed the relative contribution of direct experience, interpersonal communication, and media use habits on crime perceptions by people from two communities, Hong Kong and the Mainland Chinese city of Guangzhou. A large-scale newspaper content analysis and parallel surveys were conducted and crime statistics were obtained in both communities in 1997 and 1999 to investigate the relationships among sources of influence and three distinct aspects of crime perceptions: estimates of crime rates, mean world judgments, and fear of crime. Within and cross-community comparisons closely connected individuals' heightened crime perceptions with the media's sensational crime coverage to a point that rendered the real life environment practically irrelevant. Direct experience and knowledge about the other community tended to contradict the media world, although interpersonal discussions appeared to compliment media portrayals. Findings show some supportive evidence for the prediction that cultivation and impersonal impact would become strengthened when the object of evaluation was removed from one's own community. This ‘other-community effect’ tended to be reinforced by informal communication.